Gamers Helping Haiti

19 Jan

I was listening to All Things Considered on NPR today and the technology culture consultant (cool job title) was discussing how social media has greatly helped the relief efforts in Haiti. Compared to Hurricane Katrina in 2005, social media today has allowed people to send Red Cross donations via text, search for loved ones via blogs and Twitter, and receive real time news and images. The consultant also discussed how Bungie, the creator of Halo 3, has asked players to add a heart avatar to their profile, and the company will donate to the Red Cross on the player’s behalf (up to $77,000 total). I’m not a gamer, but this sounds like an inventive strategy. I’m anxious to see how it works.

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