Gamers Helping Haiti

19 Jan

I was listening to All Things Considered on NPR today and the technology culture consultant (cool job title) was discussing how social media has greatly helped the relief efforts in Haiti. Compared to Hurricane Katrina in 2005, social media today has allowed people to send Red Cross donations via text, search for loved ones via blogs and Twitter, and receive real time news and images. The consultant also discussed how Bungie, the creator of Halo 3, has asked players to add a heart avatar to their profile, and the company will donate to the Red Cross on the player’s behalf (up to $77,000 total). I’m not a gamer, but this sounds like an inventive strategy. I’m anxious to see how it works.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: