SEO: Gregory Markel and Optimizing Aye Blog

17 Mar

As a newbie blogger, I am still familiarizing myself with the wonderful world of WordPress and its various functionalities.  As I’ve been experimenting and growing more comfortable with the WordPress blogging platform, I have been thinking that my site looked a little thin.  What could I do to drive more traffic to my blog, and make my posts worthwhile to viewers who may have just stumbled across (or upon?) my blog?

Gregory Markel, CEO of SEO/SEM agency Infuse Creative, shared some of his thoughts during our class on MondayMarch 8th about ways we can improve SEO.  Here are some tactics that stood out:

  • Site architecture: needs to be logical and organized in a common sense way. There should be an hierarchal context for arranging information that reinforces the theme that site is trying to convey. Rearranging the backend (which Google crawls) can greatly impact SEO.

  • Keywords: they only as important as they should honestly reflect your site’s content. Credibility is key – just as you want to present yourself and your business honestly, Google’s search algorithms will detect spam-like usage of keywords.  And, like site architecture, keywords and navigation need to be logical and make sense to a user.

  • Inbound links should be quality and relevant.

  • Always listen to Google over SEO experts.

  • Monitor Google trends: if a company or brand is trending in the news, write a blog post about it.  It’s a great way to build your content and drive relevant traffic.

Since I’m just an individual blogger and not a brand, here are the tactics I recently implemented on my blog to improve SEO:

  • Links: Posted links to my blog on Facebook, Twitter, LinkedIn.

  • Keywords tags: Revised older posts to include relevant keyword tags.

  • RSS: Added widgets for RSS feeds from my favorite sites, including links to my Twitter page and a “subscribe” button.

  • Focusing on my audience: has limited functionality (as opposed to, which is more flexible and customizable, but I’m not familiar with CSS quite yet). Yes, my blog is geared towards my class, friends and family.  But I also want to use it as a calling card for potential employers.  No flowery or gimmicky images.  I want to show that I am comfortable working with WordPress while not compromising my personality.

Based on these changes, I’ve noticed my Alexa ranking has already improved about 100,000 places (woo hoo!). (Note: I take Alexa rankings with a grain of salt, although the higher number suggests increased traffic and growth on my site). Hopefully one day I’ll feel like this guy:

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