Here we go again. Week 3 of my Top 10 List. As always, lots happening online, particularly on Twitter (check out #9).
1. This Week’s Viral Video: Sarah Palin Network. Tina Fey reprises her classic role as Sarah Palin in this week’s SNL.
2. Location, Location, Location: CauseWorld
I know the net is buzzing with changes from Foursquare, though I wanted to give a shout out to a new check-in based location service that does good for the world. CauseWorld, an app for the iPhone and Android, allows you to check in and get “karma points” to donate towards a variety of charitable causes. According to ReadWriteWeb, the mission of CauseWorld’s parent company Shopkick is to bring virtual and physical shopping worlds together. In addition to checking in, CauseWorld allows users to scan products for extra karma points. What a great amalgamation of brand marketing, local communities, social media and philanthropy.
3. There’s an App for That: A Site for Apps
I love my Droid, and now I love the user-friendly site 101 Best Android Apps that lets me search the 101 most popular apps by time frame (today, yesterday, this week, this month, and all time) and by subject matter (business, education, entertainment, etc). As opposed to lists that are published weekly by Gizmodo, Mashable, Techmeme, etc (which are incredibly helpful), this is a dynamic site that changes daily.
4. Exploring Online Communities: Lostpedia
This is neither a new site nor one that implements any novel technology, but I have to give a shout out to Lostpedia, the user/fan-generated wiki for LOST, one of my all-time favorite television shows. The site is an incredibly comprehensive encyclopedia of all things LOST, from detailed episode, character and actor synopses to literary references, trivia and mythology questions. I recently added my own two-cents for a new LOST episode:
“Penny asks Desmond to meet her at a coffee shop on Melrose and Sweetzer in Los Angeles. There is no coffee shop on Melrose and Sweetzer. However, there is an antique shop called ‘Thanks for the Memories.'”
I’m not a World of Warcraft gal, but the WoWWiki is also a fabulous community resource.
5. A Stumble from StumbleUpon: Mark and Angel Hack Life
I found this helpful, informative and fun blog written by a married couple who write lists about practical tips for practical living. While these are their personal opinions, I like the authenticity and personality of their blogging voice. I was particularly drawn to their blog because of this post. I’ve only read 1/3 of these…better get cracking.
6. Apple News: iAds
Also known as “Mobile Ads with Emotion,” Apple this week announced iAd, its new mobile advertising platform, part of the new iPhone OS 4.0. The platform will be built directly into the iPhone OS interface. Steve Jobs claims that iAd differs from Google Ads in that the ads will keep users within an app, rather than redirecting users to a browser window. TechCrunch provided detailed play-by-play from Jobs’ iAd demo, and emphasized that both ad agencies and app developers will be able to create interactive ads for Apple.
7. My Geek Factor: Penn Olson Infographics
Following my love for all thing beautiful, informative and cool, below are some relevant infographics from digital marketing consultant Penn Olson about various aspects of social media. These are just a handful of neat statistics — on Google Facts and Figures and Social Media Demographics — this site provides in graphic form:
8. Online Legal News: The FCC Loses Ruling on “Net Neutrality”
A federal appeals court denounced efforts by the FCC to create standardized rules for the Internet, claiming that the agency cannot require broadband providers to give equal treatment to all Internet traffic. Edward Wyatt writes in the New York Times that “the decision will allow Internet service companies to block or slow specific sites and charge video sites like YouTube to deliver content faster to users.” The court ruling, which came after Comcast asserted that it had the right to slow cable customers’ use of BitTorrent and other peer-to-peer services to view free streaming of shows and channels normally relegated to paid subscribers. The principle of “net neutrality,” in which Internet providers must provide the same speed to everyone who wishes to access whatever websites users wish to see, is central to maintaining an open Internet. Austin Schlick, General Counsel of the FCC, said the ruling would affect it’s plan, announced in March, to connect 100 million homes to broadband by 2020. TechCrunch, ReadWriteWeb and Big Think provide good commentary on the court’s ruling from a tech industry perspective, highlighting a general consensus that the laws regarding telecommunications need to be updated to reflect the current state of the digital age.
9. Getting Excited For…The Future of Twitter
Lots of big announcements about the future of Twitter on the heels of Chirp, the Twitter developer conference in San Francisco. Besides declaring some major milestones, there’s already drama brewing between Twitter and developers. Twitter’s impressive growth indicates that social media is not only growing more powerful technologically, but also as a business tool and cultural phenomenon:
- Twitter Statistics from Chirp: Twitter has over 105 million registered users, receives 180 million unique visitors per month, 75% of Twitter traffic comes from third-party apps, and there are 600 million search queries on Twitter per day.
- Promoted Tweets: Twitter’s much-anticipated program for making money off advertising, Promoted Tweets will show up when Twitter users search for keywords that advertisers have bought to link to their ads. Although Twitter argues that this program differs from ads, Twitter users seem to be confused about the value and nature of promoted tweets. What do you think — are promoted tweets equivalent to spam?
- Library of Congress To Preserve Twitter: In what I personally think is a very cool move to that validates new media as important cultural literature, the Library of Congress has announced that it will digitally preserve ever public tweet since the site launched in March 2006.
- Twitter Acquires Atebits: In its third major acquisition, Twitter acquired Atebits, the start-up that develops Tweetie apps for Mac and iPhones.
- TweetUp: A new venture that aims to make money by allowing Twitter users to bid on keywords to give their posts top ranking. The service will organize posts according to popularity as measured by how often readers retweet and click on links contained in the posts.
- Points of Interest: Twitter’s new feature that will use geo-tagging to identify physical places. The feature will show a map and a stream of Twitter activity nearby: a real-time view of what’s happening at a particular place at a particular time.
10. Just For Fun: Create Your Own Google SearchStories
I absolutely loved Google’s SearchStory ad that aired during the Super Bowl. Now, YouTube has a channel where you can create your own Search Story. Can’t wait to play around with this!